Me & Sgt Ian McClymont visited students at Furness College way back in October to ask for their help with our Christmas campaign.
Each year the police, Barrow CDRP and a number of other agencies across the town look to ensure the people of the borough of Barrow-in-Furness have a safe and enjoyable Christmas. This year, once again, we asked the college for their help with this.
The students were asked to create designs that could appear on posters and beer mats and be displayed in pubs and clubs around the town.
The students were given a few facts and figures to prompt their creative thinking and they asked some insightful questions in response.
We asked the students if any of them used ecstasy, cocaine, etc? No-one put up their hand!
We then asked, “Does anyone use alcohol?” and most of the room put their hand in the air, including the tutor!
Some facts…….
Over 90% of the population drink
Deaths related to alcohol have tripled over the last 20 years
And those who die are dying younger
In 2006 there were the following drug related deaths in England/Wales.....Ecstasy……..48
Solvents………47
Cocaine……190
Heroin/morphine…..713
Alcohol……..40,000
In Cumbria we drink more than the regional and national average
We have a ‘drinking culture’
If anyone thinks that alcohol related deaths are about old men on park benched then think again…..
In 2008 in Cumbria, a 19 year old woman died of liver cirrhosis – she had been drinking alcohol regularly since she was 12 years old.
The revelation of this particular fact prompted some sharp intakes of breath as it made alcohol related death something which concerned the young people in the room.
Between 12 midnight and 5am, up to 70% of A&E attendances and ambulance costs are alcohol related…..students wondered what else this money could be spent on.
Sgt McClymont then relayed some of his encounters with revellers in the night time economy, some of which raised a few laughs and smiles but which also contained some real life reminders of the consequences of drinking too much.
What is alcohol?
Alcohol is a depressant drug – first it depresses our inhibitions, then our reasoning, next our judgement and finally our self-control. These are the things that normally keep us safe. When someone knocks in to us and then apologises we say OK…..when we’ve have a few drinks and our inhibitions and reasoning are ‘depressed’ we might punch the culprit as they should have looked where they were going! Normally we wouldn’t dance on tables or on the lap of our boss….after a few drinks our judgement is affected and we might think our boss is after just that!
In conclusion…..
People now use alcohol for oblivion rather than just celebration. It is not just used as a social tool; it’s a mechanism for blanking out.
Young people now often report that they cannot enjoy themselves without alcohol.
In Cumbria, alcohol is involved in the following…..
62% of head injuries
26% of drownings
39% of deaths in fires
15% of RTAs
50% of DV (national average is 40%)
50% of street crime
863,000 hospital admissions in 2008 (that equates to a 50% increase over the last 5 years)
We need to change the culture about how we view alcohol. And this is what we asked the students to help us do!!!
We asked them to create a slogan and an image that captures this, and that was Christmas specific.
We went back to the college to review the designs and talk to the students about the thinking behind what they had created.
Members of Barwatch once again kindly helped us to select the winning designs that will feature on beer mats and posters in their pubs this Christmas.
The 6 winners each received a £25 voucher for all their efforts and we left some chocolates for all those who took part to enjoy....I'm not sure if their tutor shared them though!
OFSTED are in the college this week and will hopefully see this one example of how the young people in our town make a significant contribution to their community.
All the designs will be shown on The Eye (the large projector coming from the police station projecting images on to Furness House opposite) from this weekend and on the screen in the town hall reception.
Sgt McClymont said, “the winning designs clearly demonstrate that the young people have an understanding of how alcohol can ruin lives.
The messages on the posters clearly reflect the wishes of the majority of people who want to enjoy a drink over the festive period, and have a safe and violence free Xmas”.
The standard is very impressive. The students should be very proud of themselves. We are very grateful for all their help and hard work which is self evident in the high standard of work they produced."
Dave Coverdale, Chair of Barrow CDRP and Locality Manager for Cumbria Fire and Rescue Service had the following to say:
"In the first half of this year violence in and around licensed premises reduced by around 50% when compared with the previous year. The contribution the college students have made to our campaigns are significant in helping us to achieve these reductions.
The Crime and Disorder Reduction Partnership, which consists of many agencies around the town, including the police, are very pleased to be associated with Furness College and its staff and students. The students are a credit to our community and we take every opportunity to acknowledge that and show our appreciation for their support in making our communities safer and stronger. If they are representative of our next generation then I think Barrow will go from strength to strength."
Barwatch members (licensees of local pubs and clubs) who helped to judge the winners were impressed the high standard of the material produced. They said they were brilliant and were impressed that local students were becoming involved in the community in this way.
They also wanted me to include the following reminder:
"Please don’t encourage anyone underage to drink alcohol in our pubs and clubs during this festive season. Refusal of entry may leave someone out in the cold and spoil everyone’s night out. We want people to drink responsibly, stay safe and get home safely!
Plan your lift home now, or book a taxi!"
And what do I think?....."Working with the college has proved successful once again. The students were very receptive when we spoke to them before this campaign. We gave some some facts and figures about alcohol and the associated problems, and they asked some probing and insightful questions. The designs they have produced and the ideas behind them which they explained to us on our second visit, were truly marvelous.
Multi-agency working is common place across Barrow and we benefit a great deal from the college being part of that. It allows us to hear the thoughts and views of young people and ensures they are part of the solution. It is important to us that they are also portrayed as part of the solution in the local press as our community reads about them working hard to produce work of such a high standard to help reduce alcohol related problems across the town. It demonstrates their commitment to improving their, and our, community, and we are all the better for their involvement. With thanks to all the students and staff once again for your involvement and help with our Christmas campaign."
And the winning designs....where are they I hear you cry.....
Wonder no longer....they are below......
The posters........

The beer mats....fronts and backs.....